Asia and the EPL: How a Continent Fell in Love with the Premier League
It’s no coincidence that Premier League teams invest a lot time and money in Asian territories throughout the preseason. Asia gives an infinite market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.
However why has Asia turn into such a hot bed for Premier League fervour?
Why are we now not surprised to see banks and 프리미어리그중계 banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing “Ossie’s Dream” just as they might on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all of the words, all the harmonies and even the nuances within the nuances of “You’ll By no means Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are two key reasons why the English game has found such favour among Asian markets. Initially, it is a case of timing, and secondly, it’s the intrinsic worth of the product.
It is a relationship that Japan At this time has described as “decades in the making” and the site suggests that British football is so widespread primarily because it was the primary European soccer to be broadsolid often in Asia.
Before Europe’s different leagues had even begun to think about increasing their publicity to markets beyond the local, ITV and BBC had been already selling the English game and broadcasting British football in Asia.
Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the nature of English prime-flight contests have appealed to the informal sports fan. While some of Europe’s different leagues might come across as staid, medical or dispassionate, the British game has built its reputation upon the furious, dramatic and thrilling contests that furnish its league.
It is a product nearly completely designed for consummation, appreciation and the following retention of curiosity and support.
The Scale of the Affection
Initially, it is important to clarify the pretty obvious proven fact that it isn’t just in Asia that the Premier League is an enormous vehicle. In accordance with Danny Lee of the South China Morning Post, over 70 % of the 2.1 billion soccer fans on the planet observe the Premier League making it, considerably, the most visible home competitors among the many world public.
With regard to Asia, it’s maybe best to let the numbers clarify the EPL’s reputation and to convey just how sizeable the continent’s market is.
For the 2010-eleven Premier League season, the UK had an in-house viewers of 629 million—this compares with a mixed 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East.
Spectacular numbers, however that is completely dwarfed by the viewers tuned in from Asia; providing an in-dwelling audience of 1,300 million meant that the continent supplied 32.5 % of the Premier League’s public for the ten-11 season, in keeping with Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the previous 18 months, demonstrating the big function that Asia performs within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the form of curiosity that the home market cannot even start to check with.
The will to witness the spectacle of Premier League was once once more evident through the latest Barclays Asia Trophy. Though the recent British and Irish Lions’ rugby tour didn’t generate capacity crowds, the lethargic batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.